Healthtek Reseller ‘Getting Started’ Conversation Guide

Empowering Organizations Through Wellness Technology

This guide helps resellers confidently present Healthtek’s wellness technology solutions to a variety of organizations—community-based, small-to-mid-sized companies, and large enterprises. It includes conversation frameworks, key selling points, and pricing guidance to make every sales engagement smooth, natural and engaging.

1. Understanding the Audience

Different organization types have different needs. Use this section to align your approach.

2. Starting the Conversation

Use these questions to build rapport and uncover needs. Your goal: listen deeply before discussing solutions.

Essential Discovery Questions:

1. What are your current goals and priorities around mental health, wellness, and wellbeing initiatives for your employees, staff and organization?
2. What solutions, vendors, or programs are already in place to support those initiatives?
3. What challenges or pain points are you experiencing with your current approach?

Example Transition Statement (Active Listening Approach):

“I just want to listen and learn from you about what’s working and what isn’t when it comes to your organization’s mental health and overall wellness initiatives and programs.”

Once you understand their needs, emphasize Healthtek’s integrative approach:

“All of our products and solutions are designed to complement existing wellness, EAP and supplemental health programs. With 30+ years in gaming and healthcare technology, we focus on creating daily interactive and engaging wellness behaviors within each organization.”

3. Tailoring Your Approach by Organization Type

A. Community Organizations

(Non-Profit, School, Church, First Responders)

Before the Meeting:

• Review their website and materials. Look for:
  • How their resources are organized.
  • How they engage their supporters.
  • Clues to their mission and community goals – how we can support.

During the Conversation:

• Recognize their mission-driven focus. Connect Healthtek’s offerings to their purpose.
  Example:

“Your mission to support [community or cause] aligns closely with our goal of making daily wellness easy and accessible, while creating abundance for all and win, win outcomes.”

• Highlight how Healthtek technology can:
  • Streamline how they deliver wellness tools and educational resources.
  • Make content more engaging and easier for supporters to access (e.g., via Hub and Hope platforms).

Community Pricing:

“Healthtek believes mission matters. We offer flexible, discounted community pricing to help organizations like yours do more with your resources.”

B. Small to Mid-Sized Organizations (1–500 Employees)

Key Objectives:

• Understand their current EAP (Employee Assistance Program) and existing wellness efforts.
  Example: 

“How is your current EAP performing? What level of engagement are you seeing?”

Positioning Healthtek:

• Present Healthtek as a complement to their current programs, not a replacement.
• Emphasize engagement and utilization:
  • Positive Health Challenges to drive participation
  • Digital Hubs and Hope Platforms to centralize access
  • Peer Support Networks to build connection and accountability

Value Message:

“Healthtek helps boost the utilization of your wellness initiatives by making participation fun, accessible, and data informed.”

C. Enterprise and Large Organizations (500+ Employees)

Lead With Experience & Scale:

• Over 30 years of expertise across gaming, technology, and healthcare sectors.
• Proven partnerships with UnitedHealthcare, Optum, BCBS, and other Fortune 500 companies.
• Equipped to support global workforces across diverse regions and languages.

Key Selling Points:

• 24/7, 365-day support, accessible from anywhere.
• Multilingual platform — support in 27 different languages.
• Scalable, customizable, enterprise-level engagement and analytics.

Message Example:

“Healthtek is built for organizations that operate nationally and globally and need wellness technology that meets every employee—anywhere, anytime.”

Enterprise Differentiators:

• Integration with EAP systems
• Tailored analytics and data dashboards
• Dedicated enterprise onboarding and account specialists

4. Core Platform Features (All Organization Types)

When summarizing Healthtek’s solutions, focus on universal benefits every prospect values:

• Anonymous Support — employees can access help safely and privately.
• 24/7, 365 Availability — wellness and mental health resources anytime, anywhere.
• Language Accessibility — 27 languages supported across Hubs.
• Curated Content — up-to-date, relevant materials rotated seasonally.
• Blended Human + Digital Approach — real human support integrated with technology via LivWell Partners to ensure a personalized, human connection.

Tagline Summary:

“Blending human empathy with digital innovation to make wellness accessible, personal, and effective.”

5. Presenting Pricing and Next Steps

Flexible, Transparent Pricing:

• Tailored subscription models based on organization size, location, and budget.
• Special discounted rates for mission-driven and community-based organizations.
• Always emphasize customization and collaboration. 

“Let’s create a subscription plan that meets your organization’s size, goals, and budget.”

Reseller Support Contacts: For pricing, customization, questions and guidance:

• Kaitlin Daeges – kaitlin@livwellpartners.com – 612-875-0837 
• Mike Whitmire – mike@hirecmo.com – 801-550-8295
• Yon Hardisty – yon@healthtekinc.com – 510-398-3753

6. Example Pitch Framework

A concise structure for your meetings:

1. Warm introduction – recognize their mission or current initiatives.
2. Ask key questions – discover pains and priorities.
3. Position Healthtek – as a complementary, integrative solution.
4. Highlight unique differentiators – experience, multilingual support, 24/7 availability, human touch.
5. Offer to customize pricing and deployment – invite collaboration.
6. Close with care – emphasize partnership, not transaction.

“We’re here to support your mission to take care of people—our job is to make it easy for you to care for them.”

7. Conversation Example

Client Type: Mid-Sized Company
Rep: “Can you walk me through your current approach to employee wellness?”
Client: “We have an EAP, but participation is low.”
Rep: “That’s common—we actually help increase EAP engagement with interactive wellness challenges and ongoing content in one easy-to-access hub. Our tools meet employees where they already are.”

8. Quick Reference Summary

Closing Note

Healthtek’s mission is simple: to elevate employee wellbeing across all kinds of organizations.
Your role as a reseller is to listen, learn, and connect each organization’s goals to the wellness innovation Healthtek provides.

“Mission matters. Together, we create abundance for all.”

Marketing Materials, Resources and Tools:

https://drive.google.com/drive/u/0/folders/1nG7L78_v9G-wZpR7XQwbdFu-DSH5ZpR3

Healthtek Custom Client Hub, Hope and Peer Support Platform References

Thumbs Up High: www.thumbsupresources.org 

LIVIN Foundation: www.livinconnected.org

Smiles for Jake: www.livinwithsmiles.com

2B CONTINUED: www.2bsupported.org

Duck Cup Memorial: www.duckcupcares.org

Waytek, Inc.: www.waytekwellness.com

Show Customers How it Works! Showcase a Demo: White labeling, branding, enhancements, features, integrations

Pricing & Quote Builder: Get a quote or estimate on pricing the Healthtek products & services

Peer Support Chat FAQ: